Cookie Consent and Tracking Control with iubenda.

One of iubenda’s most important components is its cookie consent management system (CMP). This tool controls how cookies and tracking scripts behave on a website before and after user consent.

The system blocks non-essential cookies by default until the user explicitly accepts them, ensuring compliance with GDPR and ePrivacy Directive requirements.

Users can customize cookie categories such as necessary, analytics, marketing, and preferences. This gives visitors transparency and control over their data. The consent banner can also be configured to match website branding, language requirements, and regional legal standards.

Additionally, iubenda records user consent actions, which is important for legal documentation and compliance audits. Many website owners use Iubenda to simplify legal compliance and documentation.